Color Critical Decisions

Tiffany blue, UPS brown, Starbucks green, DeWalt yellow and black, Fiskars orange, Post-it yellow, Hermès orange and brown, Cadbury Purple... Colors that are officially registered to familiar brands.

Color as a trademark. Color as a consumption device. Color as a never-ending pursuit of happiness.

This series explores each piece as a dysfunctional promotional device that advertise colors, but sells none. 

The stand is clear: color as a no-product.

Using Format